About Us

Founded in 2016, Pedal brings together Cycling, F&B and Lifestyle offering some of the most desirable brands under one roof. To compliment this we have a full kitchen and a bike service centre. Everything any cyclist needs.


Pedal offers some of the best available cycling brands in the world. Our bike brands include; 3T, Officine Mattio, Sarto, Stelbel, Baum, Festka & Unno. Our apparel brands include; Pas Normal Studios, Café Du Cycliste, Suplest & POC.


Pedal has a presence at all major cycling & sporting events with our purpose built event kit including; Ironman 70.3 Dubai, Dubai Fitness Challenge, Dubai Govt Games, Al Salam Cycling Championship & NAS Sports Tournament.