We're often asked where the UDOG name comes from. It’s simple, UDOG stands for Underdog.
Underdog noun /ˈʌndədɒɡ/
An individual (or group) in a competition, usually of a sporting nature, who is popularly expected to lose. Where an underdog wins, the outcome is invariably an upset. An "underdog bet" is a wager on the underdog or outsider for which the odds are generally higher.